more than a case study
Developed as New York’s first Design Incubator, NY Designs helps emerging and established design firms flourish with vibrant studio space, proven business training, sustainability workshops, and hands-on business counseling — all under one roof. With such a powerful set of tools for emerging businesses and potential for strong community, NY Designs needed a website that empowered their users on multiple levels.
To create this community and help foster support, NY Designs brought in More Than Us as a strategic partner. After holding a series of interviews with stake holders, residents and outside clients, the idea of an online community grew to become the central message. To bring this core idea to life, we created a set of tools that would foster community within the Incubator, as well as with an external network of clients and design firms.
One of the applications we created was a tool that allows small businesses to upload their own projects in a portfolio, and promote these projects throughout both the site and the internet seamlessly. We also helped create an Event system that allows NY Designs to promote their hosted events easily and effectively.
Currently still in the early phases of a public release, the NY Designs website is being used as model to all other New York City related incubators as to how they should function. Even NYCEDC, the department behind many of NYC’s small business initiatives, has used the site as a benchmark for its own success and an example on how to move forward online. (visit site).