more than a case study
GOOD Magazine was faced with a fast growing online consumer base, changes in content scope, and a new direction for the future. So smart strategy, creative insight, good planning and implementation were all needed to help prepare for these hurdles. Oh, and they had to do this all while still maintaining and updating their existing product.
GOOD Magazine chose us to plan their future, while maintaining and improving on the present. Their goal was to change GOODMagazine.com from an online representation of their hugely successful print magazine, to a new kind of social hub where users could gravitate to for the sharing of content and needs.