more than a case study
Creating a new kind of shopping experience as a product launches from the ground up is an incredible challenge, especially when your audience consists of 9-12 year-old tween girls looking to create their own designs and share them with their friends online.
Est. Today needed to create a website that would drive their whole business, be exciting and easy enough for tween girls to use and have a great flow between sale and production. So we set out to do it using a small team of nasa-like brainpower developers, great design, strong client involvement, smart architecture, an innovative use of Drupal/Flex integration and a whole lot of teamwork with our friends at Nolej Studios and Electric Sheep.