more than a case study
Utilizing its “educate, motivate, inspire” ethos, the International Scholar Laureate Program (ISLP), is the product of an educator-led initiative founded over 25 years ago. ISLP focuses on educating and energizing accomplished students through interactive, experiential and engaging programs that encourage young adults to challenge their worldview as they delve deeper into their career paths.
ISLP needed to move their membership and marketing model from a direct mail conversation into an online reality. Joining forces with Nolej Studios, More Than Us created an interactive solution by building a set of online tools, including a user-generated multimedia section and a one-to-one forum for the students to share their experiences.
Focusing on a well thought out online strategy and marketing campaign, as well as a strong creative and development plan, we helped create an extremely successful launch and outreach that lead to higher than expected conversion rates and access to new audiences.